At the heart of our business are the core values with which we strive to approach our working lives. One of these is Generosity – it’s how we treat our guests, our fellow colleagues and the wider community so we are excited to announce the launch of our first Giggle & Give initiative – our promise to give back to those less fortunate in our communities.
Partnering with Action for Children
We’re thrilled to announce Action for Children as our chosen partner for the year. For more than 150 years, Action for Children has been providing a range of expert services to support the UK’s most vulnerable children and young people. Last year, they helped more than 600,000 children, young people and families across the UK.
Action for Children’s ambition is that every child and young person in the country has a safe and happy childhood and the foundations they need to thrive. They protect and support children and young people, provide practical and emotional care and support, ensure their voices are heard, and campaign to bring lasting improvements to their lives.
They work hand in hand with children in and on the edge of crisis to meet their immediate, basic needs, to ease mounting pressures, to heal psychological wounds, to tackle isolation and seize opportunities to change their lives for the better, for good. Learn more about the work Action for Children does on their website.
As a family brand we align very much with their values and together we’ve created a shared vision for fundraising this year – Helping vulnerable children and young people thrive. With all our sites located less than 10 miles from an Action for Children service, we have a real opportunity to directly support the vulnerable children in our local communities, something we are immensely inspired and motivated by.
How we’re supporting
We have big plans for our fundraising activities from personal staff challenges such as Tough Mudders and marathons to fundraising events for Head Office and our restaurant teams as well as exciting initiatives that our guests can partake in such as cooking masterclasses. Keep an eye out for our Summer Specials Sip – a limited edition to raise money for Action for Children.
We’d love you to join us in this journey. We’ll be posting our latest fundraising news and events, with fun (and possibly muddy!) team photos and regular updates on how much we’ve raised – so please follow our efforts on our socials and sign up to our emailers for opportunities to take part should you feel moved to.